Creating a fast food sandwich shop called $BUCK.99 or $1.99! Everything priced at $1.99, a customer-friendly concept!

1. Concept Refinement

The core idea—everything at $1.99—is simple and appealing, especially for budget-conscious customers. To make it stand out: Positioning: Market it as the ultimate value-driven fast food experience. Emphasize quality, speed, and affordability. Your tagline could be: "Everything you love, just $1.99!" Target Audience: Students, families, workers on a budget, and anyone looking for a quick, cheap meal. Unique Selling Proposition (USP): Unlike competitors with complex menus or higher prices, you offer a straightforward, no-nonsense menu where every item is the same price, making decision-making easy and wallets happy.

2. Menu Design

Your menu is already off to a great start with burgers, cheeseburgers, grilled cheese, BLTs, and fries. To keep costs low and operations simple while offering variety, here’s a suggested menu, all at $1.99:

Sandwiches
Classic Burger: Beef patty, lettuce, tomato, onion, pickles, ketchup, mustard, mayo.
Cheeseburger: Classic burger with a slice of cheddar.
Grilled Cheese: Toasted bread with melted American cheese (option to add tomato for no extra cost).
BLT: Bacon, lettuce, tomato, mayo on toasted bread.
Veggie Sandwich: Lettuce, tomato, cucumber, onion, pickles, mayo, mustard on a bun or bread.
Chicken Sandwich: Grilled or crispy chicken patty, lettuce, tomato, mayo.
Egg Salad Sandwich: Creamy egg salad with lettuce on bread (great for breakfast or lunch).

Sides
French Fries: Classic crispy fries.
Onion Rings: Crispy, golden rings (smaller portion to keep costs at $1.99).
Side Salad: Lettuce, tomato, cucumber, with a simple dressing.

Drinks
Soft Drinks: Coke, Sprite, etc. (fountain drinks).
Iced Tea: Sweet or unsweetened.
Coffee: Basic drip coffee.
Bottled Water.

Optional Add-Ons (Free or $1.99)
Free customizations: Extra condiments, lettuce, tomato, etc.
Premium add-ons at $1.99: Extra patty, extra bacon, avocado, or cheese slice (to boost revenue without breaking the $1.99 theme).

Tips:
Keep the menu small (7-10 sandwiches, 3 sides, 4 drinks) to streamline operations and reduce waste.
Use affordable, high-quality ingredients (e.g., standard beef patties, basic buns) to maintain the $1.99 price point.
Offer combo deals (e.g., sandwich + fries + drink for $5.00) to encourage higher sales per customer.

3. Operational Strategy

To make a $1.99 price point viable, efficiency and cost control are critical. Here’s how to set up operations:
Sourcing Ingredients
Bulk Purchasing: Partner with suppliers like Sysco or US Foods for discounted bulk ingredients (beef patties, buns, cheese, produce).